"The biggest challenge is the fact that a geeky audience is really looking, at heart, for something which is fantastic and new and amazing and hasn’t been done before – but which is also recognizable as something that’s part of our shared geek culture, part of the flesh and bone of being a nerd. To do events for geeks the way I want to do them, we need to reinvent ourselves for every event – because geekdom moves forward, expands, explores, grows; it doesn’t stay in one place!"
Given that techno contra overall seems to be the most highly attended in an event-based format -- DC's Contra Sonic series is heading back to this in 2013 -- it seems particularly important that the events be distinct in some way. The iGlow techno and the White Out events in the Carolinas seemed to follow this format, at least in their marketing. I'm interested in hearing what others have to say on the matter; to what extent might crossover events need to "reinvent" themselves going forward? Or is the bigger issue the idea of spreading these events to the communities that want them still, rather than making the events distinct at this point in time?